Introduction
Two of the biggest advertising companies in the world just reported very different quarters. Meta’s advertising business is growing fast, helped by artificial intelligence. Google’s search business is still growing, but more slowly — and AI is part of the reason.
What Happened
Meta reported $63.1 billion in advertising revenue for the third quarter of 2026, up 26% from a year earlier. Total company revenue was $64.6 billion, also up 26%. The number of ads people saw rose 10%, and the average price of an ad rose 14%.
Alphabet, Google’s parent company, reported $127.6 billion in total revenue, up 25%. But Google Search and other revenue grew 12% to $63.35 billion. That is solid growth in normal terms, yet it is clearly slower than Meta’s advertising growth — and slower than Google’s own search growth in recent quarters.
Key figures
- Meta advertising revenue: $63.1 billion, up 26%
- Meta ad impressions: up 10%; average ad price: up 14%
- Meta total revenue: $64.6 billion, up 26%
- Google Search and other revenue: $63.35 billion, up 12%
- Alphabet total revenue: $127.6 billion, up 25%
- Google Cloud revenue: $30.71 billion, up 103%
Why It Happened
Meta says AI is making its ads work better. When ads are shown to people who are more likely to be interested, advertisers are willing to pay more, and more of those ads lead to a sale or a sign-up. Meta also pointed to more user engagement across Facebook, Instagram and its other apps.
Google’s story is more mixed. Alphabet said search query growth was the fastest in five years, helped by AI. But more questions do not automatically mean more advertising money. Google’s chief business officer said AI Mode searches — where an AI answer appears instead of a simple list of links — currently bring in less advertising revenue than a traditional search. Foreign exchange was also the largest single factor in the slowdown, the company said.
In plain terms: people are searching more, but the new kind of search is harder to turn into ad money, at least for now.
Why It Matters
Advertising pays for most of what these companies offer for free. If Meta can keep improving ad performance with AI, it has a strong engine for profit, even while it spends heavily on AI data centres. Meta guided fourth-quarter revenue to between $73 billion and $76 billion.
For Google, the question is different. Search is still a huge business — $63.35 billion in one quarter is enormous. But investors are watching closely: can Google make AI search pay as well as old-fashioned search did? Google only started showing ads alongside AI Mode searches worldwide on October 29, so that part of the story is just beginning.
What Happens Next
Watch two things. First, whether Meta’s ad prices keep rising without scaring advertisers away. Second, whether Google’s AI Mode advertising starts to close the gap between fast query growth and slower revenue growth. The next earnings reports will give a clearer answer.
Final Thoughts
AI is not helping every big tech company in the same way. Right now, it is boosting Meta’s core business directly. For Google, AI is bringing more users and more questions, but the money side is still catching up. That difference explains a lot about how these two giants are being judged today.
Related: Why Google Stock Crashed 12.6%: What Investors Need to Know
Disclaimer: This article is for educational and informational purposes only and does not constitute financial advice.
Sources: CNBC, https://www.cnbc.com/2026/11/01/ai-meta-ads-google-search.html ; Meta Q3 2026 results as reported by Exchange4Media, https://www.exchange4media.com/digital-news/metas-ad-revenue-jumps-26-to-631-billion-as-ai-boosts-conversions-ad-prices-159351.html ; Alphabet Q3 2026 results as reported by NeoTeo, https://www.neoteo.com/en/alphabets-q3-2026-results-search-and-cloud-grow-free-cash-flow-is-negative
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